
Why do customers switch brands?
If you have a business, it’s essential to have a strong brand, especially in today’s competitive marketplace. Customers recognise brands and prefer those that they trust. This brand awareness may begin with an advertising strategy, but it then develops over time and as the customer converts and has a direct experience with the brand. Image Credit Although companies put in a lot of work and money to build their brand within their target audience, their brand ‘equity’ or the perceived value of the brand within…