Why do customers switch brands?

If you have a business, it’s essential to have a strong brand, especially in today’s competitive marketplace. Customers recognise brands and prefer those that they trust. This brand awareness may begin with an advertising strategy, but it then develops over time and as the customer converts and has a direct experience with the brand. Image Credit Although companies put in a lot of work and money to build their brand within their target audience, their brand ‘equity’ or the perceived value of the brand within…

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Why so much comedy is set in the office.

Think about some of the greatest situation comedies and they generally have one thing in common, they involve the comings and goings of the office. Why is the office such a rich place to get so much comic mileage? Whilst there has been factory based sitcoms such as the Rag Trade the majority feature office work as the central location. The Fall and Rise of Reginald Perrin (which struck a chord with so many in the 1970’s) is one of the first examples but the…

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Where does the Aran sweater come from?

When it’s cold outside there really is nothing better than pulling on a warm and comforting Womens Aran Sweaters to keep out the nip of the winter day out. What’s surprising is that the beautiful sweater you’re about to put on also has waterproof qualities. Where did this wonderful piece of fashion come from? Image credit The Aran sweater originates on the isle of Aran. The interlinked design was at first thought to have been a representation of the religious Celtic knotwork. However this is…

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The Handmaid’s Tale season 4: everything we know about season 4 of the dystopian series

It’s been a little over a year since season 3 of ‘ The Handmaid’s Tale’ was released and we still have a few months to see the new episodes of the dystopia developed by Bruce Miller based on the Margaret Atwood novel. A season 4 that will consist of ten episodes, three less than usual, and of which we are going to review everything we know at the moment of the new installment of the series.

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