It is safe to say that we live in a digital world and for businesses wishing to attract customers, it is all about turning to the web to attract audiences and promote business growth. For those on a tight budget, there are several cost-effective strategies you can use to enhance your online presence.
Engage on social media
Social media giants such as Facebook and Instagram are goldmines for companies looking to connect with potential customers without breaking the bank. Such platforms offer the perfect opportunity to engage with your audience. A virtual PA can assist with your social media management; in fact, there are many things a virtual PA from an agency such as https://getaheadva.com/our-services can help you with.
Create valuable content
Content is king. You want your audience to be drawn in from the offset and stay on your page. To do this, make sure any blog post, how-to guide or video is informative and relevant to your industry. Doing so can attract a larger audience and retain it.
Use email marketing
Email marketing remains one of the most cost-effective online marketing strategies, so building an email list should be the first thing you do.
Offer promotions and discounts
Let’s be honest – who doesn’t like a freebie? To draw new crowds in, offering promotions and discounts is the way to go. This will instantly spread brand awareness and get people talking about your business.
Encourage customer reviews
Word-of-mouth is incredibly powerful, especially in the online world. Encourage satisfied customers to leave reviews on platforms such as Google Business Profile. Positive reviews are what will build trust with potential customers.
Implementing any of the above strategies can set you up for business success and help you find and retain a loyal audience.