- Use your data and your audience – Knowing who you are printing for is essential to getting the best out of digital print. Digital printing allows you to personalise the printed item for each recipient. This customisation goes beyond simply “insert the recipient’s name” and can include more than just the recipient’s information. A printed piece can be sent with an order that features products the customer viewed online, but did not purchase.
- Know your printing equipment – The type of printing technology should be considered when starting any print project to get the best results. Why? There are many different printing machines available today. They all use different inks, and they react differently to different papers. Digital printing can produce a different look and feel based on the inks and equipment used. The final result will have an effect on the design. For Gloucester Printers, visit bizstationery.co.uk/services/print-shop/
- Print disasters can be avoided if you fold and score your piece correctly. Not every printer is equipped with the most recent digital printing equipment. It is in this case that printed samples provided by your printer can prove to be a great asset. If you notice cracking around the edge of a folded area in the printed sample you received, you could instruct your printer not to fold or score with the grain and choose a lighter paper weight. Or you may decide to be extra careful and avoid any ink on the fold. Add a subtle pattern to large areas that are streaky.
- Choose a paper specifically designed for your digital printing device. While digital printing technology has advanced over the years, there is still one rule that applies: For superior results, select a special paper engineered to work with the digital printing device. In non-technical terms, this means that there are many different types of digital printing technology available today. The inks used by each one differ greatly.
