Small businesses need to stand out from the competition so people remember their name. It can take time to build up a good reputation, and a great way to make sure your company is being talked about – for all the right reasons – is organising an event.
Planning and Publicity Are the Keys
This could be a corporate affair such as business networking or a fund-raiser for charity such as a family fun day or country fair. Whatever the event, it need rigorous planning and some publicity. We have given as much info as possible below on what to do but for less hassle you could always use an Events Agency Dublin company found at links including https://davisevents.ie. After deciding on the right event to suit your company’s image, you need to decide where to hold it. Look for venues that are the right size for the number of guests you are expecting, and make sure that the location is easy to get to with plenty of parking. You’ll need to set a budget, so get estimates for everything you need, such as hiring a hall or marquee and the furniture, food and entertainers. You may find that you can get help here by seeing if you can get sponsorship. Crowd-funding can also be another option to raise cash.
Now you need to make sure that people turn up. Send the invitations, create a Meet-up group and invite everyone you know on Facebook. Send a press release to the media to let them know what is going on, and invite them to attend. If people are paying to attend, offer ‘early-bird’ discounts to encourage them to sign up early.
Treat Guests Like VIPs
You could also organise transport for your VIP guests to make them feel extra-special. Treating your special guests like royalty could pay dividends in the long run.
For the big day itself, check that everything looks good and that your brand name and logo are everywhere so people cannot forget who organised such a wonderful event. After the event, make a list of good and bad points so you are well prepared for next time, and don’t forget to send thank-you notes to attendees. You don’t want any contacts or potential leads to go cold.
Last but not least, make sure you have fun, and rope in as many work colleagues as you can to carry out tasks and look after guests.