Your shop could be amazing – but if your branding is all over the place, you’re forgettable.
Branding isn’t just your logo. It is the fast first-hit of visual cues that say, oh right it’s them!
Colours and fonts; a tone-of-voice or even your turn-of -sell must be consistent. Customers won’t put the clues together, if those clues vary from one location to another.
Signs Your Branding Is Inconsistent:
No consistency from your shop to socials. Instagram: ultra-modern, suave and clean images? As with everything in life, what you see on the outside has to match what’s going on inside. People walk by need to know that’s “that place” they have seen online. For Signs Exeter, visit https://exeter.nettl.com/signs
Your bags and receipts look completely different from the rest of your business. Sure, plain packaging is ok but if it conflicts with your shop vibe you spent so long to create then all that hard work can go out of the window.
It is two different people writing your posts. One day your posts are down-to-earth and chatty but the following day are formally corporate. It rips away a bit of your credibility with inconsistency.
Your product photos are all over the place. Separate light, backgrounds and filters to do more with your images.
Simple answer: choose three brand pointers and enforce them throughout – one primary colour, single font family, set of tone-of-voice instructions like warm/local/no jargon.
Consistency builds familiarity. Familiarity builds trust. And trust brings people in the door.
