Estate Agent Marketing Tips

Estate Agent Marketing Tips

Your branch display can be optimised to encourage action.

It is a great way to get passersby to take action. Quick Response codes (QRs) have been a popular tool among estate agents recently. Now anyone can use their phone camera to scan QR codes (without a third-party application) and activate a digital experience. By adding QR codes to window cards, house-hunters can browse a digital brochure of your property or even book an appointment on the spot.

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Be the local property market expert in your area

Everybody is interested in the local property market. Sharing statistics and insights in a professional and informed manner will increase your chances of getting instructions. The 2020 Home Moving Trends Survey revealed that market knowledge was one of the top five reasons home movers chose an estate agent. For Stonehouse Estate Agents, contact

To increase the quality of leads in your estate agency, you can also become known in your locality as an expert on your local market. Building trust, credibility, and educating, motivating and empowering your customers.

Update (or create) your Google My Business listing

Estate agents should have as their main marketing objective the local discoverability of properties and SEO (search engine optimisation). A complete, well-optimised Google My Business listing (GMB), is the best place to begin. Here’s why…

Nearly half of Google’s searches involve local search. If your GMB listing does not appear, your competitors will. Create and update your GMB listings to increase the chances that you will be found by local Google searches.

Get better results with a more meaningful social media presence

Step back and evaluate your social media use. Spreading yourself thin trying to be on all platforms?

It can be tempting, as new social media platforms are constantly emerging, to follow the latest trends for fear that your competitors will surpass you. It’s important to remember that not every social media platform will work for you. Trying to do too much at once could harm your efforts.

Reduce the number of channels that you use to get better results. Focus your efforts on two or three social media channels that are generating the most engagement.

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Share helpful and engaging content to attract your ideal homeowners

Consider your ideal target audience and the types of homebuyers you would like to appeal to this year. Drop the generic content if you are looking to target families who want to upgrade. Address their frustrations and needs directly. Your content will be more effective if it is targeted. In your blog posts, answer their questions and provide expert advice. Create content that is relevant to the situation.