Search engine optimisation, or SEO, continues to play a significant role in digital marketing strategies. To make the most of it, consider some new tips to make sure your SEO strategy is up to date for 2025.
Social media
Posts on social media help create an SEO-friendly website. Include backlinks with your social media content and when it is shared, search engines will index these backlinks, helping to boost the ranking of your site.
Google tools
There are a number of Google tools, including some free ones, that can help analyse your SEO performance. For example, Google Search Console can help you see how your site is performing in search results. Being able to analyse your strategy in real-time can tell you when changes need to be made. If you find analytics or any other aspect of SEO tricky, consider getting professional assistance. To find someone, do a search like ‘SEO agency near me’ and you should get links to companies like .nettl.com/uk/seo-agency-near-me.
Internal links
Internal links are hyperlinks within your content to other posts or pages of your website. This web of interlinked content allows search engines to recognise the relevance and structure of the pages. To maximise the effectiveness of this, use an appropriate anchor text to fit the context of the target page and help visitors navigate the links more easily. When using internal links, consider quality over quantity, as too many will leave your page looking messy.
Images and videos
Images and videos are commonly understood to make your web content look more appealing, but they can also play a part in your SEO strategy. Media files can allow your content to appear on the video and image tabs of search engines.
Title tags and meta descriptions
Meta descriptions and title tags are HTML elements that provide context to a page’s content. The title tag appears on search engines as a clickable link, while the meta description provides information on the page. By including keywords in these, you can help them appear in the relevant searches.
