Devon is a county rich in history, culture, and visual charm — and that includes its signage. From quirky roadside attractions to classic village welcome signs, the region is home to countless visual landmarks that locals and visitors alike recognise instantly.
For businesses, these iconic signs are more than just part of the scenery — they’re lessons in visibility, character, and impact. Here are ten of the most iconic signs in Devon, and what they can teach us about standing out.
- The Welcome to Exmouth Floral Sign
A favourite with both locals and visitors, this vibrant floral arrangement spells out “Welcome to Exmouth” in beautifully kept flowers during the spring and summer months. It’s a brilliant example of signage that reflects community pride and creativity — and it’s a local photo favourite. Even temporary or seasonal signs can make a lasting impression when done right.
- “Welcome to Devon” Signs
Positioned at entry points into the county, these signs are more than functional — they evoke a feeling. For many, it’s the start of a holiday. That emotional resonance is a reminder of the power of tone and message in signage.
- The Jurassic Coast Waymarkers
These signs trace the stunning World Heritage coastline from Exmouth onward. They’re simple but beautifully designed to fit their environment — showing how location-sensitive signage can elevate both purpose and appearance.
- Totnes Town Sign
With its unique artistic style and historical references, the sign welcoming you to Totnes reflects the town’s independent and creative spirit. A perfect example of matching design to local identity.
- The Big Sheep Sign, Bideford
Humorous and hard to miss, this family attraction uses oversized, playful signage to draw in traffic. It’s a reminder that scale and personality matter.
- Haytor Rocks National Park Signs
These brown tourist signs are a blend of functionality and tradition, guiding thousands of visitors while preserving the area’s natural aesthetic. Consistency in style can make even informational signage iconic.
- Pennywell Farm Sign, Buckfastleigh
With bright colours and clear messaging, this sign appeals directly to families — a lesson in knowing your audience.
- The Dartmouth Ferry Signage
Found on either side of the River Dart, the signs directing people to the ferry are simple but steeped in history — showing that even practical signs can carry a sense of place.
- Exeter Cathedral Wayfinding Signs
These elegant black-and-gold wayfinders add a historic touch to the city centre. They reinforce the importance of blending design with heritage.
- Tavistock Pannier Market Sign
Traditional and charming, this sign helps define Tavistock’s identity as a market town. It’s a prime example of how local businesses can tap into legacy through design.
Professional signage doesn’t just tell people where you are — it tells them who you are. If your business wants to join the ranks of iconic signs Exeter and Devon are known for, investing in well-crafted signage is key.
Agencies like Nettl of Exeter understand how to blend local character with visual impact, helping your brand to not only stand out — but to be remembered.